CHERRY LI

DESIGN

ABOUT

Hi, I’m Zeqian!Product/UX Designer designing 0→1 and growth experiences across consumer, entertainment, and service platforms.

DESIGN CHALLENGE / VISUAL DESIGN


Designing a music discovery journey
to improve activation and retention

Helping Gen Z move from social music discovery to in-app listening by creating a more seamless and engaging first-use experience within Amazon Music.

Check it out >>>

PRODUCT DESIGN / FINANCIAL WELLBEING

Helping young adults pause before spending

and make choices that support their goals

Penny reframes budgeting from "Where did my money go?" to "What choice should I make next?"

Check it out >>>

PRODUCT DESIGN / BOOKING PLATFORM

Designing a rental booking system
to drive monthly active user growth

Creating a clearer and more efficient rental experience for filmmakers and creative professionals by improving navigation, product discovery, and booking flow.

CHERRY LI

About

© 2025 Cherry (Zeqian Li)